Lux Afrique Boutique
Suite 117, 8 Duncan Street
London N1 8BW
12TH MAY 2021 BY SIOBHAN HOLT Watch accessories and leather goods brand WOLF has launched on African luxury online shopping boutique, Lux Afrique Boutique. Lux Afrique Boutique, also known as LAB, is a luxury online shopping boutique delivering to all 54 countries across Africa. The team at LAB is dedicated to hand-picking the world's best luxury brands globally by offering it online. In an email to customers, WOLF managing director, Simon Wolf, said: “Presenting my family’s brand of 187 years to Africa with Lux Afrique is an honour and a privilege. Protecting people’s legacies, the world over is what we do best, through LAB we now have the most elegant way of introducing everyone in the great continent of Africa the ultimate in jewellery and watch care.”
Backes & Strauss is delighted to announce it is collaborating with Lux Afrique Boutique, Africa’s first luxury e-commerce platform. Endeavouring to offer the best in luxury, Backes & Strauss and Lux Afrique Boutique have teamed up to offer an exceptional collection of Fine Watches to Africa’s discerning clients.
The e-boutique includes a 24-hour concierge service, gift service, and caters to Africa’s high-net-worth individuals, offering them curated objects from the world’s finest, rarest, and most exquisite luxury brands without them having to travel to Europe. The Lux Afrique Boutique includes jewelry, fragrances, homeware, technology, and now, with the arrival of Backes & Strauss, fine watches.
For those who adore fine jewellery and watches, the High Jewellery universe features an array of exquisite pieces from Fabergé, David Morris and Stephen Webster, together with the worlds’ foremost watch and jewellery brands. Once again, and true to company spirit, Vanleles, an African fine jewellery brand features prominently in the online boutique.
The Group strongly believe in giving back and supporting entrepreneurship efforts in Africa. With this in mind, a percentage of each sale will be ploughed back into sustainable projects supporting local businesses on the continent, allowing clients to partner with the Boutique in giving-back through their purchases, a priceless feel-good factor. The Lux Afrique Boutique aims to place the spotlight on discovering and showcasing luxury African brands and artisans.