Luxury lifestyle brands that are specially created for the home, ensure that your abode reflects your style. Expect to find designer furniture, homeware and the latest audiovisual equipment like Bang and Olufsen, to decorate your residence.

Backes & Strauss is delighted to announce it is collaborating with Lux Afrique Boutique, Africa’s first luxury e-commerce platform. Endeavouring to offer the best in luxury, Backes & Strauss and Lux Afrique Boutique have teamed up to offer an exceptional collection of Fine Watches to Africa’s discerning clients.

In today’s world, the typical “rags to riches” story is becoming less and less heard of. We now hear stories of the individuals who benefited from attendance at (often times) world-class schools and universities, giving them a head start in reaching the top.

The e-boutique includes a 24-hour concierge service, gift service, and caters to Africa’s high-net-worth individuals, offering them curated objects from the world’s finest, rarest, and most exquisite luxury brands without them having to travel to Europe. The Lux Afrique Boutique includes jewelry, fragrances, homeware, technology, and now, with the arrival of Backes & Strauss, fine watches.

The concierge team, as part of the highly personalised service, are on standby 24 hours a day to source and deliver any luxury product that you may possibly not find in the boutique. For VIP clients, a limited selection of merchandise can infact be delivered within 24 to 48 hours.

WATCH IT ON YOUTUBE - This exclusive online shopping destination will offer clients from the African continent and around the world, the most luxurious brands in fashion, jewellery, watches, home, technology and food says Alexander Amosu, Founder of Lux Afrique.

The Lux Afrique Group is set to open its virtual doors to Africa’s very first online luxury multi-brand e-commerce store, the Lux Afrique Boutique, on 25 November 2020.

Engrained in the company ethos, Lux Afrique Boutique believe in supporting Africa and providing a platform to showcase its brands. It’s only natural then that a curated selection of African fashion and lifestyle designer brands will be available in the online boutique, with more will be added.

For those who adore fine jewellery and watches, the High Jewellery universe features an array of exquisite pieces from Fabergé, David Morris and Stephen Webster, together with the worlds’ foremost watch and jewellery brands. Once again, and true to company spirit, Vanleles, an African fine jewellery brand features prominently in the online boutique.

“Pretty much every part of the world has a luxury e-commerce platform servicing the high net worth population across Asia, the Middle East and Europe, so why not Africa? I’m pleased to say that the Lux Afrique Boutique intend to change that!” Alexander Amosu, Founder of Lux Afrique said.

The Group strongly believe in giving back and supporting entrepreneurship efforts in Africa. With this in mind, a percentage of each sale will be ploughed back into sustainable projects supporting local businesses on the continent, allowing clients to partner with the Boutique in giving-back through their purchases, a priceless feel-good factor. The Lux Afrique Boutique aims to place the spotlight on discovering and showcasing luxury African brands and artisans.

The shopping experience is complimented by the finest champagnes, wines and spirits, including Louis XIII and Dom Perignon, available in the world, while the highlight for any connoisseur would be discovering the Foodhall's exceptional delicacies.

TUE, 24 NOV, 2020-theGBJournal- The Lux Afrique Group, in keeping with its pioneering spirit, will open the virtual doors to Africa’s very first online luxury multi-brand e-commerce store, the Lux Afrique Boutique (www.LuxAfrique.boutique), on 25 November 2020.