37 Rue De Bellechasse Eau De Parfum

THE OLFACTION

To evoke the prestige of 37 RUE DE BELLECHASSE, the Master Perfumers Cécile Matton and Julie Massé have selected elemi, a rare, precious resin that has been burned as incense for centuries. Elemi blends citrusy freshness and woody depth, for a multifaceted spicy scent.

Though the high mass of fashion has replaced religious services at 37 RUE DE BELLECHASSE, the fragrance nods to the building’s former vocation with a wisp of incense. The utter luxury of rich, oud wood adds to the scent’s dark and mysterious atmosphere.

THE INSPIRATION

Nestled within the heart of the aristocratic Faubourg Saint-Germain, the Cistercian Abbey of Penthemont whispers tales of centuries past. Its hallowed halls once resonated with the refined presence of French nobility. A sanctuary of vibrant cultural exchange, the Abbey’s legacy has been meticulously preserved, honoring its rich heritage. In 2018, this historic monument in the 7th arrondissement was reborn, transformed into the resplendent Parisian headquarters of the House of Yves Saint Laurent.