LOLA VARMA

LOLA VARMA is minimal bridal wear designed by Courtney Illfield. As a fashion and wedding photographer first, Courtney found that many women didn’t connect with the common sweep of garments, the traditional details, the dated silhouettes. For these individuals—edgy, unbound by convention—she designed a collection of unconventional bridal wear.

The garments encourage a woman to uncover who she is, instead of cover. Easy going and quietly confident, the Lola Varma woman is grounded in the essentials, not caught up in the immaterial. With an effortless presence she embraces her womanhood. She makes the dress her own.